World has become a small village. In today’s day and time, it is possible to buy products & services from different parts of the world by just sitting in comfort of your home. Technology has transformed the world, with websites and mobile app development, which are becoming a leading source for people for most of the things.
Having a multi-lingual website for your business would mean you are expressing yourself to be truly international and versatile. It will increase your business reach exponentially and provide a local feeling to individuals. Following are a few of the many reasons why you need a multi-lingual website:
1. Increase your Business Branding
Businesses are perceived of higher value when they are having a multi-lingual website. It shows that they are open, growing and adaptive.
2. Increase your Marketing
By adding more language support to your website, your business becomes accessible to a much larger user base. People who would have skipped your website just due to linguistic will now be the visitor to your website and customer.
3. Drive more Sales
Imagine you are an eCommerce website selling only in the English language. If you have a customer from Germany who isn’t fluent in English, he would rather purchase the product from a different website which is in German even though the product is slightly expensive. Now, if you add the German language to your eCommerce website your business is now OPEN to every individual on this planet who speaks German. Add more languages and see a drastic improvement in sales.
4. Add more Trust
There is a famous saying, that we only buy things from people we trust. Our world is a beautiful ecosystem with diverse cultures, languages, and people. By adding different languages your business is gaining the “Trust” element from individuals which adds to your business branding, marketing, and results in more sale.
5. Edge over Competition
Doing things differently is what keeps your business ahead of time in terms of leading the market. By providing multi-lingual functionality you will be differentiating your business from the competitors thereby having a competitive advantage. In coming days the preference is increasing for multi-lingual websites whereby it would become a must for every business.
6. Search Engines Benefits
Search engines bring major traffic to websites leading to the growth of businesses and increase brand awareness. There are several countries like France, Japan, and China where Google and Bing aren’t big players. Several local players are the source of major search engine usage by users. This is where having multi-lingual pages will add an upper hand from SEO perspective leading to more traffic.
To conclude while you are rethinking of tailoring a new web strategy always include a multi-lingual element in your website development endeavor to gain various benefits.
