Industry Challenges: The Difference-Maker in Flooring Business

The outstanding challenge is the amount of competition in the flooring industry. Each flooring business differentiated itself by focusing on competitive pricing and offers to attract customers. However, the areas such as below are the crucial aspects of Carpet Call’s focus on solving the problem:

Competition

Carpet Call differentiated itself by focusing on customer service.
Technology

Carpet Call invested in new technology to improve their efficiency and productivity with the expertise of CMARIX.
Cyclical Demand

Carpet Call managed their inventory effectively to avoid stockouts and overstocks with the help of CMARIX’s contribution...
Customer Service

Carpet Call provided excellent customer service to create an emotional connection with customers.
Needs-based Approach

Carpet Calls focused on customers' needs to create a psychological connection with them.

CMARIX’s Contribution to Carpet Call's Business Evolution

From Humble Beginnings to Industry leaders, CMARIX’s contribution to the Carpet Call business is a digital transformation. Carpet Call started out as a small, one-man operation in 1975. The company's founder, Jim Smith, envisioned providing customers with a better flooring experience. He believed that by focusing on customer service and providing a high-quality product, Carpet Call could differentiate itself from the competition with the Vision matched with CMARIX. Smith's vision paid off. Carpet Call quickly grew from a small operation to a major player in the flooring industry. The company now has over 100 stores across Australia, and it is known for its excellent customer service and wide selection of flooring products.

Core Features

Extensively Customized Store Finder
Dynamic Low Stock Notifications
Custom Product Import Functionality
Data Save Custom Module Development
Personalized Buying Guide
Live Chat Integration
Security Enhancement
Performance Optimization
SEO Optimization
Payment Gateway Integrations
- AfterPay
- Zip
- PayPal
- Debit and Credit Card
Analytics Implementation
- Snowplow Analytics
- Facebook Pixel
- Google Analytics
Marketing Automation via
- OneSignal
- Klaviyo

Technical Specs

Front-end: React, Redux, PWA
Back-end: Magento
(CI/CD): GitHub Actions
Device Supported: Desktop, iPad/Tablets, Mobile-Responsive

Results

Branding

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